The Holding Time Project is celebrating an extraordinary milestone, with mothers’ stories reaching audiences around the world.
Originally commissioned by Improving Me, NHS Cheshire and Merseyside Women’s Health and Maternity Programme, the project uses photography, film and creative storytelling to amplify women’s lived experiences of breastfeeding, birth and motherhood.
With 2,400 hours of watch time and hundreds of new subscribers, these stories demonstrate the power of creative health to challenge misconceptions, reduce isolation and connect families.